Denise Schofield

Executive Director, Blue Cross Blue Shield Institute

Denise Schofield is an Executive Director at the Blue Cross Blue Shield Institute, responsible for leading Market Development.

In her role, Denise analyzes and recommends market growth opportunities and strategies in support of the Institute’s mission to create business solutions to solve for social determinants of health. Denise also oversees program analytics and finance, manages governance for the Institute, and provides operational leadership and support for transportation services.

Prior to joining the Office of Clinical Affairs, Denise led the Program, Planning and Development (PPD) group at the Blue Cross Blue Shield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies. In her role leading PPD, she was responsible for managing and growing the Blue Cross Blue Shield (BCBS) system’s international licensing program, developing strategic partnerships and programs in support of BCBS’s strategic imperatives, and launched an Innovation Practice, collaborating with BCBS Plans to accelerate innovation across the BCBS system.

Prior to joining BCSBA in 2003, Denise spent 15 years serving in a variety of business and product development roles with several national payers and providers, including Oxford Health Plans, Prudential Health Plans, Platinum Health Care, and Northwestern Memorial Hospital. She began her career in finance and management consulting, developing strategies for payers and providers. Denise is a graduate of Stanford University, where she earned her Bachelor’s degree in Human Biology.